November 30, 2008

SarkObama: Who benefits from the grime?*

Proof if needed that English is sometimes a false friend for French, and vice versa: the french word "grime" means an old ridiculous character in a theater play, meanwhile the english word "grime" means dirt. 

Since last thursday, an unknow hand has sticked posters in many parisian places showing french prez Nicolas Sarkozy in an Obama-posture-like overcoming the slogan "Yes, we can".

I saw them yesterday around Nation and Bastille Places, then in the Marais, with three (maybe more?) slogans:

  • Save 1,000 euros per year for each household, yes we can.
  • Produce a clean and sustainable energy in Europe, yes we can.
  • Create 1 million jobs essentially local, yes we can.

Another amazing fact, none has been grimed --english meaning.

SarkObama


Who can afford to create, print such posters and stick them?

... So, Sherlock Holmes from around the blogalaxy, who benefits from the grime? -- french meaning :-)

* Title freely inspired from the Sextus Roscius Case (in french, in english).
Cicero asks the question which will remain famous: "Cui bono?" ie: "Who benefits from the crime?"

Update december 3: In the end, we know who benefits from the green grime. It appears that it's a non-well controled buzz led by sorcerers' apprentices http://cli.gs/MDSREd.

October 31, 2008

[canned post] Shameless copycats or unfortunate coincidences?

If you're working on marketing/advertising you should know Joe. I mean Joe, Joe La Pompe.

Joe La Pompe is dedicated to hunting and exposing similar advertising ideas from around the world.

Last week I came across the second edition of a TV show that will be displayed Saturday night on french TV channel TF1 Le grand quiz du cerveau.

Reminding me something ... remindind something ... till I found out what. The Hubspot logo, the one providing twitter grader!

GraderHubspotQuiz_3



As Joe says, shameless copycat or unfortunate coincidence?

Disclosure: When I need to know where an image come from or its similar, my memory does not always serve me well. That's why I'm using a quite neat service called TinEye. Tineye is Idée’s image identification-based web search engine, currently in beta.

If you're interested in, I've got 3 invitations. Leave a comment here or DM me on twitter.
First come, first served.





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